Are You Ready to Become the
Trusted Advisor Your Stage 2
Clients Need You to Be?

The leaders of Stage 2 companies - those who have made it past start-up (maybe long ago), grown beyond the initial core group of staff, and are no longer focused on day-to-day sustainability - face a new set of unexpected challenges.

The first of those challenges is the belief that growth (and the extra resources that come with it) will make things easier.  Many are never able to accept that it actually gets more difficult!
 

Become A Stage 2 Accelerator

FROM: Dave Haviland

Fellow Professional,

When you act on what I’m about to describe, you'll be getting on the leading edge of a new trend to transform our economy.

For years, economic development efforts have focused on start-ups and large corporations, almost completely ignoring Stage 2 companies - which, according to the National Bureau of Economic Research, is the only segment of employers who add more than their fair share of new jobs.

Well, that's beginning to change.  Economic development organizations have caught on, and "economic gardening" is getting serious attention all over the country - helping existing, successful Stage 2 small businesses achieve further growth.

But even with additional resources thrown at the segment, economic gardening will have so much more impact if we in the private sector get deeply involved.  I want to make a significant contribution to our collective success, and make it easy for you to get involved.

In fact, I'm so serious and so excited about the possibility of helping you, that I'm going to give you ALL the details and ALL the information right here, right now, so you can decide whether or not my Stage 2 Accelerators program is a good match for you.

Over the next year, my team and I want to personally work with you to pass along what I've learned in over 15 years of helping Stage 2 leaders make effective, strategic decisions.  

No matter how much or how little you've done so far in your career as a Stage 2 service provider, I can help you improve your relationship with your clients and prospects so that they say the same things to you that they routinely say to me:

"I now understand that I need to do things differently - can you help me?"

"A lot of people say they provide strategic insight, but I don't know
anyone who makes the observations that you do."

Stage 2 acceleration doesn't happen by accident. It's only delivered by those who invest time and money learning exactly how to make it happen.

How about you?

Have you honed your Stage 2-specific advisory skills - or do you plan to? I hope so, because we need you to help turn things around.  No matter how much the government does, it's really up to us to make it happen.  REGISTER

Who Am I and Why Can I Help You
Become A More Trusted Stage 2 Advisor?

With my business partner, Randy Albert, I'm also co-author of the Stage 2 Owner's Manual, a multimedia guide to making the transition from entrepreneurship to enterprise.  It's packed with tools and tips to help Stage 2 companies overcome their growing pains.  With over 200 printed pages and online access to videos, slide presentations, assessments, cheat sheets and templates, the Stage 2 Owner's Manual serves as:

• Reference Guide covering 12 topics of critical importance to explain the "whys" and "hows" of unique Stage 2 challenges.
• Training Manual with video presentations and annotated slides to improve the capabilities of Stage 2 management teams.
• Business Improvement Playbook with frameworks, assessments and templates to help Stage 2 companies improve the value they create for, and capture from, their customers.

LEARN MORE ABOUT THE STAGE 2 OWNER'S MANUAL
 

Here’s what some of our clients and colleagues say about us:

I’m also regularly featured in publications such as Inc., The Street, The American Management Association, B2Buzz, and locally in Southeast Michigan where I live, Crain's Detroit Business, WJR and WDET.

I don’t want to sound like I’m bragging, but I don't know anyone who has focused on the unique nuances of Stage 2 as closely as I have.  And frankly, I don't need to provide this training.  I have a very busy and successful consulting practice that provides much higher margins, but I consider Stage 2 Accelerators a labor of love and my civic duty to help turn around our economy!  REGISTER
 

You’ll Also Learn From Randy Albert,
Co-Author of the Stage 2 Owner's Manual

One of the most powerful things about having time with Randy and me is that we bring 'fresh eyes' and over 40 years of combined experience to your practice.  We're highly attuned to the unique challenges your Stage 2 clients are facing, and can often see a new approach that helps you drive better results more efficiently.  It’s one of the things we do best, and it’s why we love working with people like you.  REGISTER
 

To Be a Stage 2 Accelerator, You Need
to SHIFT™ Along With Your Clients

The vast majority of Stage 2 companies are led by the founder or subsequent generations of the founder's family.  There are no "professional" managers in the mix.

But make no mistake.  These are VERY successful business people.  It's an extraordinary accomplishment to get a business past start-up, and the leaders who do it are rightfully confident in their abilities. 

But that confidence is an Achilles' heel for most Stage 2 leaders.  What made them successful in Stage 0/1 no longer works in Stage 2.  They must SHIFT^TM their thinking - and if you don't have a deep understanding of these shifts, you're doing them a disservice, maybe even steering them in the wrong direction!  To be an effective trusted advisor, you need to SHIFT^TM too:
 

Take 3 minutes to watch this video for a detailed overview of the big shifts Stage 2 leaders - and you - need to understand.

Register Now To Become a Stage 2 Accelerator

We've designed a simple 3-part program to help you make the SHIFT^TM:

#1) Monthly Training - Ever wanted to be a fly on the wall of your clients?  This is the next best thing.  We run a training program for management teams called Stage 2 Insight.  The Insight program includes monthly webinars on a range of Stage 2-specific challenges, and teaches participants to approach them in new, strategic ways.  You'll participate in the Insight webinars right alongside the Stage 2 leaders, learning what they learn.  You'll also learn a lot more about how Stage 2 leaders think, because the majority of each webinar is devoted to answering their questions.

#2) Monthly Coaching Calls - Immediately following each Insight webinar, Stage 2 Accelerators gather for service-provider-only discussion and Q&A. This gives us the opportunity to discuss what we heard from the Stage 2 leaders during the webinar and talk about how to be more effective coaches and advisors.

#3) Discounted Access to Programs – As a Stage 2 Accelerator, you have access to our $297 Stage 2 Owner's Manual, for you or your clients, for just $197.  You can also offer the Stage 2 Insight program to your clients for a substantial discount, so that you can use Insight to spur discussion of business improvements your clients should consider.
 

IMPORTANT NOTE!!

If you're thinking that most of these topics
don't apply to you, think again …

I am not suggesting that you need to be an expert in everything listed above - and neither your clients nor your prospects want you to be.  What they want is a trusted advisor who can provide specific expertise efficiently and in context.  Those two things, efficiently and in context, go together.  The more you understand about their world, without them having to explain it to you, the more valuable you will be - and the better your advice will be, because it will take the nuances of their situation into account.

What you learn in Stage 2 Accelerators will give you that context.

It's important to me - well, really to all of us - that you're not like those people who go to conferences and seminars all the time, learn a lot of things, but never do anything with what they know.

And I don’t want you to be like other people who are good at doing one or two things, but are completely tactical and grossly ignorant of how your recommendations really fit into the big picture of your client's business.

I’ve discovered that top advisors are always doing two different things simultaneously.  They’re constantly learning about areas outside their field of expertise. Then they’re using that information to shape their efforts to be more effective advisors.

That’s exactly what my Stage 2 Accelerators program is designed to do. You’re going to develop deep understanding of the nuances of Stage 2 strategy and management and tie that into your field of expertise to become a more effective and trusted advisor.  And in the process, we're going to revolutionize our economy.  REGISTER
 

Here’s what you’ll receive
when you register for my
Stage 2 Accelerators Program

• 12 Monthly Stage 2 Insight Webinars.  Participate side-by-side with Stage 2 leaders in their management training course.  All webinars are recorded so you'll never miss a session, and they're always available to you to listen to again.  In fact, many of our participants never make a single session yet still report getting tremendous value because we provide them with the recordings.
• 12 Monthly Coaching Calls.  Years ago, Napoleon Hill was hired by Andrew Carnegie to study the lives of the most successful people in business and report on the things they had in common. He reported everything in his book “THINK AND GROW RICH.”  Hill discovered great achievers usually have what he calls “a mastermind group” – a group of people with whom he or she can brainstorm, seek advice, get feedback, be encouraged, and even be held accountable.
  
  Immediately following each Insight webinar, we'll hold a service-providers-only "mastermind group" call to discuss what we heard from our clients during the Insight webinar, how that impacts our practices, and what we can do to be more effective advisors.

• Discounted Access to Other Tools and Programs.  Get our $297 Stage 2 Owner's Manual for just $197, and you may pass this discount along to your clients.  You will also be eligible to join our partner program which would allow you to generate an alternative revenue stream or offer Stage 2 Insight to your clients for a substantial discount.  
• BONUS #1 - Quick Start Guide.  Let's face it, we've become an instant gratification society.  Even though it will happen within weeks, waiting for your first webinar to get involved may seem like forever when you're ready to act now.  We've put together package of material that will help you get oriented to the unique challenges of Stage 2 in just one hour.
• BONUS #2 - 2011 Small Business Trend Report.  One of the challenges for Stage 2 companies is that, because they are serving a broader market (or markets), they are more susceptible to market forces.  This is our take on the trends that are particularly important to Stage 2 companies, and offers advice applicable to both you and your clients about how to deal with or take advantage of those trends.
• BONUS #3 - Use of the Stage 2 Accelerator logo.  As long as you're a participant in good standing or a graduate of the program, you can display the Stage 2 Accelerator logo on your website and use it in your communication to promote your commitment to the sector.

The Price of My Stage 2 Accelerators Program

What should Stage 2 Accelerators cost?  Some of what we offer are things you can’t purchase separately from anyone anywhere, but here’s a quick list of what you’re getting to give you a sense of the incredible value:

As you can see in the table above the total value of the program is at least $2,947.  I'm absolutely committed to giving all of my clients a substantial return on their investment, so instead of pricing the program at $2,500, $2,000 or even $1,500, I'm making it available to you for just $997.
 

Please excuse me for a moment.  I'm going to go into hard sell mode because I think this is so important.  Where else can you get in front of the economic gardening trend AND get an insider's view of Stage 2 strategy and management challenges?

And besides, let’s assume for a moment you are a really, really, slow learner.  Over the course of 12 webinars, 12 coaching calls, plus all the bonus materials, aren't you almost guaranteed to get at least one new idea or one new connection that pays back your modest investment?  REGISTER
 

Answers to Frequently Asked Questions

Q: When are the webinars and the coaching calls - and what happens if I can’t make one of them?

A: The webinars are held on the 4th Friday of every month from 12:30-1:30pm Eastern, and the coaching calls follow immediately after from 1:35-2:05pm.  If you miss a session, or would like to listen again, all sessions are recorded and available to you by the following Tuesday.  REGISTER

Q: May I involve a colleague in the program?

A: Not directly.  You're welcome to have a colleague listen in via speakerphone, but for separate dial-in we ask that you register individually so that we can afford to pay for and manage the bandwidth and number of bridge lines we need for each session.  Downloaded recordings and program materials are intended for individual use and should be considered confidential.

Q: I have a lot going on right now, and I’m concerned I won’t be able to take advantage of the program? What should I do?

A: Everyone feels behind.  Everyone feels squeezed for time.  You’re not alone in having a lot going on.  One of Stephen Covey's 7 Habits of Highly Effective People is "sharpening the saw."  Stage 2 Accelerators is a quick and easy way for you to set aside a little bit of time every month to sharpen your saw.  REGISTER

Q: Dave, I’m not sure I’m right for this program. I’d like to talk to you personally before enrolling.

A: Unfortunately, I cannot accommodate these kinds of requests right now.  The truth is we’re looking for decision-makers who can read a lengthy letter like this and decide to take action.  REGISTER

Q: Some aspects of the program are things I have already done and already know about, while others are more of what I’m interested in. What should I do?

A: Everyone else is in the same boat. It’s one of the reasons why the program is so powerful. We work with high-caliber professionals who have a variety of goals and experience. That’s what makes the mastermind group concept so productive. You can help people who are trying to do what you’ve done, and vice versa. The point is to both give and receive.  And actually, people learn a lot by teaching, so even the “giving” is actually getting.

Here’s What You Need to Do Right Away to Register

To grab a spot in my Stage 2 Accelerators program click here now to register and let's get started on the path to ensuring you're the trusted advisor your Stage 2 clients need you to be.

Looking forward to working with you,

Dave Haviland

PS - Please join with me to help add the private sector's expertise to the economic gardening that's happening throughout the country.  My Stage 2 Accelerators program will be good for you, good for your clients, and good for our economy.  REGISTER